Tattoo artist and business owner Maximo Edward spoke to MCCC students about his experiences in the shifting artistic workplace during a presentation titled “The Ink Industry: Navigating Your Tattoo Passion,” part of the college’s Distinguished Lecture Series, on Feb. 4.
Edward, who spent the first 16 years of his career in digital media and television working with people like Beyoncé and Drake, pivoted to tattooing in his 30s. He has since opened his own shop in Yardley, Pennsylvania, with his wife, Lisa. He was invited to speak by Lucas Kelly, professor of visual arts, interim dean of arts and communication, and gallery director at MCCC.
Kelly says, “Beyond his artistic talent, Max has successfully navigated his own way in business, which I felt would be incredibly inspiring for students.”
Pamela Teves, an attendee with a passion for tattoos, said about the event, “I love tattoos, have several tattoos, and have considered becoming a tattoo artist at one point in my life, so I was interested in learning about a tattoo artist and shop owner’s perspective,” Teves continued, “The fact that he went into the tattoo industry at 36 and then opened his own shop at 40 is always interesting to hear about, because a career change around that age can be a big risk these days.”
Edward’s artistic journey began at LaGuardia High School for the Performing Arts, where he was constantly challenged to push his creative boundaries.
In an interview with The VOICE, Edward said, “It made me really feel comfortable challenging myself.”
After high school, his education at the Art Institute of Philadelphia provided exposure to professional opportunities. Coming from a modest background, he credited his schools with granting him access to resources, mentorship and experiences that would otherwise have been out of reach.
For 16 years, Edward worked as a creative director in music television, progressing from junior graphic designer to a leadership role.
He said, “Once I got to a creative director position, it wasn’t just about making something cool myself; it was about mentoring others and building a strong team.”
Despite his success, Edward says he felt disconnected from his creativity. The shift from artistic work to managing budgets and schedules—combined with a four-hour daily commute and family responsibilities—led him to pursue tattooing as a way to reconnect with his creative aspirations.
He says his background in media and design has given him a unique approach to the tattoo industry. Unlike many beginners, he is highly receptive to client feedback, having spent years working with teams in high-pressure environments.
“No one gets a tattoo just to annoy the artist,” Edward said.
Kelly says, “I’ve been impressed by their community outreach and commitment to social justice.” Beyond running their tattoo shop, Maximo Edward and his wife, Lisa, have actively supported small businesses in Yardley and organized fundraisers, including one for the Rainbow Room in Bucks County.
Kelly emphasized that there is no single path to success in the arts, saying, “Many people will tell you there aren’t jobs in the arts, but I was a community college student myself, and I’ve had a successful career in this field. If you stay committed and keep working, eventually, someone will notice.”
Edward’s lecture at MCCC also touched on the evolving relationship between traditional and contemporary art.
Kelly said, “With technological advancements like AI, the field continues to change, and learning how to adapt is more crucial than ever.” He added, “Hearing from professionals who have successfully built careers in the arts helps students visualize their own paths.”
