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Mercer twin models balance school and fashion

It all started as a post just for fun between two twin brothers named Billoh Bah, a second year psychology major at MCCC and Billal Bah, a second year finance major at MCCC. Little did they know that post would change their life for the better.

Billal Bah(left) and Billoh Bah(right) at Princeton University.
PHOTO | Courtesy of Rowan Richard

Billal says “Back in highschool, my brother posted a flick of us in the cafeteria on his TikTok before going to bed…When he woke up and checked his phone, there was a lot of likes, follows, and notifications. It was like we became micro celebrities in the school.”

Following that success the two took up modeling for a clothing brand called 2Face. 

Billal says “Rowan Richards, our good friend, had created the [2Face] clothing brand a year prior with about 2K followers. One thing lead to another and we ended up having a trip to New York for his brand.” 

What started as an invite for fun between friends evolved into a partnership that set up the twins to become core team members of the brand’s success. 

Richards says, “They brought decent content that paired with creative takes on common social media trends and again, generated a decent amount of sales in the early to mid stages of running my clothing brand.” 

The success the twins had from 2Face led to modeling shoots with other clothing brands including  Mosaic Hill, SplurgeTroop, GloStar, Slate Apparel (now known as Memory Archives), No Love Clothing, and Dutty Gyal.

But well before the media attention, fashion already had a meaning in the brothers’ lives. 

Billoh says “I’d say fashion started playing a huge role in my identity, and who I am back in my senior year of high-school [in 2022].” 

Billal says, “I started getting more into fashion by discovering what I liked on me. There are some influences I saw on Pinterest and a bit of anime, so I just started tailoring my influences to my liking. I began by making use of what I have in my closet.”

Wearing statement pieces, the Bah twins showcase their distinct styles. PHOTO | Courtesy of Rowan Richard

Their style mixes modern grunge with streetwear, oversized hoodies, wide-leg pants, dark tones, and bold graphics that make every outfit very expressive. They coordinate their looks without fully matching, creating a twin dynamic that feels intentional and authentic.

Billoh says “I feel like my clothing choices definitely reflect my personality due to the fact that I buy things based on how I feel about the clothing. It’s deeper than clothing.” 

Billal says “Fashion is a form of artistic expression. I learned new ways to express myself to the world in my sense of art. I dress in the way I want to be perceived.” 

The twins have to balance their college work with their modeling work. 

Billoh says “ I take pride in not being one dimensional, I always knew I didn’t have to do one thing at a time, I just do what feels right to me, and what feels productive.” 

Billal says “Multi-tasking now will strengthen my discipline that I’d need for my future and prepare me for entrepreneurship.” 

Qayyum Gray, a former MCCC student says, “The first time I saw the twins I knew they had to do something with the fashion scene, because their fits were always fire in school non-stop.”

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